It's an open secret - glass has more class DRINKING wine that comes from a bottle is important because of the sheer sense of anticipation that goes with opening it. The ceremony of uncorking, or even unscrewing, a bottle should be savoured; it's like the difference between going to a restaurant and eating food out of a can. There is a lot to be said for taking life more ponderously, as they do in France and Italy, and I think slowly savouring a bottle of wine is part of a more enjoyable lifestyle. Of course, anyone fortunate enough to have a wine cellar will realise that you certainly can't keep a box down there for very long. He said: "In the last couple of years, there's been a shortage of sand in France for bottles and apparently they have to import a huge amount of glass.
"Even though they can't get the glass, all the factories which closed down didn't reopen so there's a shortage of bottles. The production is too slow and can't keep up with the demand due to the rapid globalisation of wine- making."
Alex Hunt, a London-based wine importer who deals with Scottish firms, said the factory closures had stiffened the price of wine, which had gone up by 10 per cent across Europe in the last year.
He said: "Even if bottles are more expensive, this is only one part of the cost, but it has meant that every supplier in Europe is now under significantly more pressure."
Mr Gauffre said the "big new thing" was "the bag in a box with the tap". It was going to be the "short-term solution - and maybe the future - for the vast majority of people".
He said most Europeans were now buying wine from the supermarket rather than manufacturers - even in France - and buying in bigger quantities because it is cheaper by the box. In the US, litre juice cartons are also being used by vintners, a concept likely to be exported to the UK soon.
Philippe Larue, the managing director of Edinburgh wine merchants l'Art du Vin, revealed that a popular wine called Yellow Jersey was being marketed in Canada in plastic bottles, with great success.
He added: "In France, bag-in-a-box wine packaging is very popular. People will go out to a small vineyard and buy anything up to five litres of wine.
"It's very good if you plan to drink the wine in the next few days, although obviously it will not keep very well because too much air gets into it. By the end of the week, you will pretty much be left with vinegar."
Mr Gauffre said: "The important thing for the wine-makers is simply to sell the wine. So if at the end of the day the customer is happy to buy the wine in a bag-in-a-box or a juice carton, then so be it.
"The most important thing is to sell the product. I think for a person who drinks wine every day - which I hope everyone does - the boxes are best."
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